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Focus on Strategy, Creativity & Execution
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Work 2

My approach is simple:

Understand a brand’s goals. Develop a smart plan of action. Deliver a solution that generates business.

 GAP

Old Navy

Established the vibe as Creative Producer for ON's Field Leaders Conferences in four markets and stirred excitement among attendees for upcoming product collections and sales initiatives. I managed experiential agencies, graphic designers, and production teams to develop thematic concepts, utilizing brand touch points and campaign artwork across meeting venues, as well as on digital and social platforms.

 

VISIT BRITAIN

Executive Producer for an immersive experience supporting the launch of #StarringGREATBritain—a media campaign by the UK’s official tourism agency, showcasing the country's scenic travel destinations. Managed end-to-end event logistics, from venue selection to the creative direction of immersive 360-degree visual projections. The event culminated in a British-inspired celebration that captivated travel industry leaders, influencers, and media—transporting them into the essence of Britain's stunning landscapes, storied heritage, and dynamic cities, all brought to life through iconic British film and television.

 

GLADD MEDIA AWARDS

Executive Producer for signature fundraising events. Honoring Beyoncé & Jay-Z, Madonna and Andy Cohen, the two-market celebrations generated 8+ billion impressions, drew 2,000+ guests and raised $5.5+ million.

 

HENRY LUCE FOUNDATION

Executive Producer for the 50 Years of Luce Scholars celebration, reuniting 500 alumni and supporters for one night in downtown New York. Directed all production, artwork, decor and programming, including budget and timeline management.

 

PCOM IGNITE GALA

Co-producer for The Ignite Gala, Philadelphia College of Osteopathic Medicine’s 125th Anniversary celebration. Directing every event element, guests were inspired to kicked off a groundbreaking fundraising initiative with $50M in commitments towards a $60M goal by 2026. Identified, negotiated and directed the market’s top vendors, including production, lighting, florals, and entertainment. Managed load in/out, catering, steps of service, and the evening’s program.

 

BH&G STYLEMAKER

Co-Producer for annual Better Homes & Gardens influencers conference. Directed all aspects of production design, run-of-show, sponsorship integrations, and closing reception.

 

NYFW x AFTERPAY

As Senior Account Lead, I delivered a $3M program for Afterpay, Presenting Sponsor of IMG’s New York Fashion Week. I developed, negotiated and produced bi-coastal activations. From ‘The Art of Rodarte’ immersive experience to sponsored runway shows to an LA mall takeover, I managed all aspects of this multi-layered ‘Fashion for All’ program to acquire new users for the fi-tech app.

 

HULU & GLAAD

As co-Executive Producer, my focus was to deliver a top-quality production. The result: GLAAD’s most accessable and amplified awards show to date including an exclusive YouTube premiere, a month-long re-airing on HULU, 7+ Billion media impressions, and $2+ Million in sponsorship revenue.